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Published -
- May 9, 2020
- 12:32 pm
Dominick Cruz changes his weight-cut regimen and asks Henry Cejudo for a hug. Tony Ferguson accepts a chess challenge.
The arena gets set up under social distancing guidelines. Stars including Cowboy Cerrone and Anthony Pettis attend a virtual media day.
How is the UFC using digital and social media to keep fans connected to the event during social distancing barriers?
The Ultimate Fighting Championship (UFC) has been making headlines in the sports world by making the impossible possible. In the latest installment of the UFC 249 Vlog series, fans got an exclusive behind-the-scenes look at the making of the event that made history as the first major sporting event to return amidst a pandemic crisis.
Episode 4 of the Vlog series takes fans on a journey from the unique challenges of transporting athletes and crews to the fight arena, to the intense preparations and training camps of the fighters. In a time where competition is scarce and lockdowns are becoming more and more challenging, the UFC has managed to give fans hope and excitement.
As the event draws closer, the vlog series highlights the fighters’ mindsets and how they are adapting to the new reality of fighting during a pandemic. Tony Ferguson, who was originally scheduled to fight Khabib Nurmagomedov before the pandemic, is now preparing to face Justin Gaethje for the interim lightweight title. Ferguson takes fans through his intense training sessions, preparing both physically and mentally for the ultimate test of his career.
With fans unable to attend the event live, the UFC is expanding its digital and social media presence to deliver content and make fans feel connected to the event despite the social distancing barriers. Episode 4 of the Vlog series offers fans an inside look at Dana White’s impressive production in orchestrating the fight night during a pandemic. From testing all athletes and staff members to implementing the correct health and safety protocols, the UFC is making sure that the event goes off without a hitch.
The episode also captures the moment when fighters step on the scale for the weigh-ins, a milestone moment in any UFC event. We see Gaethje and Ferguson weigh-in successfully, excitedly pumping their fists and looking ready to deliver a spectacle.
To top off the event, the vlog takes fans into the post-fight ring to witness not only the thrill of the fights but the camaraderie that takes place between competitors. After Gaethje secured his fourth straight victory by stopping Ferguson in the fifth round, the fighters congratulated each other on the intense fight and what an experience to be able to compete during a pandemic.
Overall, episode 4 of the UFC 249 Vlog series gives fans a glimpse into the world of the fighters, the challenges they face both inside and outside the Octagon, and the dedication required to be a part of the UFC. With the world intact as a massive situation, the UFC delivering exhilarating content like this Vlog series offers fans a glimmer of hope and excitement for the future.
